If you are an entrepreneur, founder, marketing professional, content creator, influencer, leader, managers or mentor, you need this virtual workshop. Today’s teenagers and young 20- somethings are tomorrow’s biggest consumers. How do you engage, mentor, and manage Gen Z?

By 2020, Gen Z will own 40% of buying power in America as young men and women enter the workforce. In fact, Gen Z already has $44 billion in buying power!

Carolyn Montrose Dub, founder of the Industrious Agency leads this valuable module January 10th at noon. She works with brands to develop marketing campaigns that resonate with Gen Z.

Your takeaways from the virtual workshop:

• The Shift from Status to Shared Values. Generations have shifted from “status seekers” (Boomers, Gen X) to “experience lovers” (millennials) to “values-based action takers” (Gen Z). Understanding the impetus behind the shift is crucial because it informs how we communicate and build cross-generational relationships.
• You Do You (They/She/He). Diversity, acceptance, inclusion, real beauty and fluidity are Gen Z’s hallmarks. Understanding these beliefs will help us not only message and mentor, but shape company policies and culture to attract and retain the best talent.
• Ambition, Curiosity, Impact, Entrepreneurial Values. According to several research studies, Gen Z is known as an ambitious, curious group who yearns to learn, have an impact on the world and launch their own businesses.
• Sustainability. 9 in 10 Gen Z + 8 in 10 Millennials: believe companies must address environmental and social issues and will pay more for products that align with beliefs
• Gen Z’s Favorite Brands. According to Google’s, “It’s Lit” Study, some of Gen Z’s favorite brands include: YouTube, Netflix, Google, Xbox, Oreo, GoPro, Playstation, Doritos, Nike, Chrome, and McDonald’s.

About LadyDrinks www.ladydrinks.com

While LadyDrinks had its roots in cultivating leadership development in South Asian women executives, the platform now works to bring together executive women around the globe through events. The mission is to find and create support systems for success. The five-year plan is to host an event in every city of the world so the network may continue to grow in depth and breadth.

About Carolyn Montrose Dub www.industriousagency.com

As the Founder of Industrious Agency, Carolyn Montrose Dub works with purpose-driven brands with an eye on Gen Z and young millennials, to sharpen marketing strategies and launch new initiatives. Because purpose is meaningless without employee action, she developed Industrious: The Workshop, designed to help teams find and act on a brand’s purpose, solve problems and get creative.

As an Adjunct Instructor at New York University, Carolyn teaches international graduate students how to build a brand from concept to launch.

Prior to Industrious, Carolyn was a Marketing Executive at Condé Nast where she led talented teams at Bon Appétit, Epicurious and Allure.

After business school at Wharton, Mona Bijoor held several positions in the fashion industry. When she became senior buyer at Ann Taylor, she saw the pain points wholesale sellers faced. As retailers like her employer curated apparel to sell for the upcoming season, the process was still done with old fashioned pen and paper. What if she created a marketplace online where wholesalers could upload their lookbooks, retailers could review the collections , and purchase select apparel at wholesale prices?

JOOR was born in 2010.

By 2016, the company was processing over $10 billion in gross merchandise. Clients included Neiman Marcus, Harrods, Michael Kors, and Kate Spade. Offices expanded to Los Angeles, London, Paris, Milan, Sydney, and Melbourne. Mona was recognized by Crain’s 40 under 40 and Wharton’s 40 under 40, and received the Big Apple Entrepreneur of the Year Award.

Today, Mona has written a book called Startups and Downs, The Secrets of Resilient Entrepreneurs. She interviewed over 50 entrepreneurs and tackles topics such as negotiating with VC’s and ‘What’s the best sales strategy?’ Notes from a Nov 2019 talk here

Wednesday January 15th, 12-2pm, LadyDrinks Women’s Networking hosts one of its signature mentoring lunches. Three members are invited to lunch with Mona Bijoor, founder of JOOR.

YOUR TAKEAWAYS:

• An intimate lunch
• You and 2 LadyDrinks members get to pick the brain of someone who has enjoyed tremendous success in the retail industry
• Networking with other motivated executive women
• One on one coaching for 2 hours

About Mona Bijoor

Mona Bijoor is a partner at King Circle Capital LLC, an investment and advisory firm, where she has holdings in real estate, franchises, start-ups, and online businesses. Mona is also the founder of JOOR, the premier online global B2B marketplace for wholesale buying that directly connects brands and retailers.

A graduate of the University of Pennsylvania with an MBA from the Wharton School of Business, Mona lives in Brooklyn with her husband and two daughters. She is the Amazon best selling author of Startups and Downs, The Secrets of Resilient Entrepreneurs and a frequent contributor to TechCrunch, Entrepreneur, and Thrive Global.

What does your ticket get you?

• An exquisite four-course dinner in the private dining room of Kiran’s
• A wine pairing to match each course from Patel Winery
• A narrated dinner with Raj Patel, explaining the origins of each wine
• Networking with other executive South Asian women in the Houston area and their spouses/friends

Five years ago, on a retreat to California wine country, one of the ladies discovered Patel Winery on a local map and wondered aloud why were weren’t headed there given that we are a South Asian executive women’s group? Years later, I hunted down the founder and CEO.

Friday, January 24th, join us in the private dining room of Kiran’s Restaurant in Houston for a Winemakers Dinner with Raj Patel. He will narrate as we enjoy a four-course bespoke menu, created by Chef Kiran, and matched with the wines from this Napa Valley vineyard..

This LadyDrinks event is open to couples and friends.

About Raj Patel, Founder, Patel Winery

Raj Patel moved to California from India when he was 6 years old, and is currently one of the few Indian Americans involved in the Napa wine industry. When he graduated from college, he did a summer internship at Robert Mondavi Winery and became a fan. Patel Cellars released their first commercial vintage in 2007.

The focus of their vineyards is in the southern part of Napa Valley – continuing to source from select vineyards mostly in the Coombsville region. Coombsville is among the cooler parts of the valley and is a region strongly influenced by the nearby San Pablo Bay.

Wines we will be tasting:

• 2016 Sauvignon Blanc
• 2014 Red Wine
• 2014 Cabernet Sauvignon, Coombsville
• 2014 Cabernet Sauvignon, Rutherford
• 2014 Malbec

MENU

Reception

• Mushroom & Feta Samosa, Fig Chutney
• Chicken Satay, Spicy Peanut Sauce
• Coconut-crusted Shrimp

First Course

• Warm Pistachio-crusted Goat Cheese Salad
• 2016 Sauvignon Blanc

Second Course

• Lotus Root Kofta
• Jackfruit Masala, Rumali Roti
• 2014 Red Wine

Third Course

• Lamb Vindaloo
• made with Potatoes & Mushrooms
• Saffron Rice Pulao

-or-

• Tandoori Cornish Hen
• Mango Chutney, Sprouted Moong Beans

-or-

• Tandoori Portobello & Paneer
• Peppers, Potato, Pineapple

-or-

• Daal Makhni & Garlic Naan
• 2014 Cabernet Sauvignon, Coombsville & 2014 Cabernet Sauvignon, Rutherford

Fourth Course

• Cardamom-spiced Valrhona Chocolate Molten Cake with Chai Ice Cream
• -or-
• Saffron Crème Brûlée
• Berries, Cream
• 2014 Malbec

Video content is rising in popularity and research shows that it’s becoming THE way that consumers are choosing to ingest their information.

• Marketing emails that contain video can increase click-through rates by 200-300% (Forbes)
• Landing pages that embed video also show an 80% increase in conversion rates (HubSpot)
• People spend 88% more time on a website that has video (Oberlo)

But good content is still king. When done well, video provides a great visual aid for retaining information and driving action. January 28th, 2020, we get a rare front row seat with the CEO of Vimeo Anjali Sud to talk about ways to leverage video

About Anjali Sud

Anjali Sud is CEO of Vimeo, the world’s largest ad-free online video platform. Anjali leads a global team of over 500 individuals dedicated to empowering creators with the tools, technology and community to tell their stories. Anjali previously served as General Manager and Head of Marketing at Vimeo, where she oversaw the growth of over 150 million members using the platform. Before that, she held various positions in e-commerce, finance and media at Amazon and Time Warner.

Anjali has been included in Fortune’s 40 under 40, Adweek’s Power List and The Hollywood Reporter’s Next Gen Under 35. She is a designated Young Global Leader of the World Economic Forum. She grew up in Flint, Michigan and now lives in New York City with her husband and son.

LadyDrinks is a leadership development platform for executive women, based in New York City. It is led by long time television presenter Joya Dass and began with an intention to support South Asian professional women. However, in the last few years, the initiative has expanded to include women around the globe, with annual events in Paris, London, Toronto, Brussels, and the UK.

The movement rings in 8 years in 2020 and celebrates International Women’s Day with a series of dinners: Milan. London. The Montreal dinner is on the evening of February 13th and welcomes eight executive women to have a seat at the table at woman-owned restaurant Nora Gray.

This dinner is a conversation-driven format. In a round-robin, we will introduce each woman attendee and her company/title. Each woman shares a recent win, a current challenge, one resource she has to share, and one thing she needs right now. Joya will moderate the conversation.

The theme for International Women’s Day 2020 is #EachforEqual. We celebrate women’s achievements with this dinner.

LadyDrinks partners with Cairn Leadership to share two short presentations on the latest research around women and leadership, facilitated discussions and activities throughout, along with coffee and a gourmet brunch picnic at the summit.

Your takeaways

• Create space for LadyDrinks members and new potential members to interact in meaningful, growth-oriented ways
• Provide research-backed ideas on particular strengths that women bring to leadership in organizations
• Enjoy a shared adventure, increase health and wellness, and summit a local peak

About Cairn Leadership

Cairn Leadership Strategies activates excellence in organizational culture through

experiential learning models and shared outdoor adventures. We use instruction,

dialogue and activities based on the latest leadership and team research.

We achieve breakthrough outcomes by developing trust among teams through real

world experiences like hikes, climbing, camping, improv activities, and more. Our

skill-building events improve communication, collaboration, and leadership skills across

the board. Leaders report that their team members feel more connected to each other

and to their work, more open to new possibilities, and more ready and willing to take

action after our events.

What our participants are saying!

“This was the most engaging training I’ve ever been to.”

“I’m communicating and speaking up more in meetings as a result of the program. I’m

watching reactions / non-verbal behavior and addressing them sooner both in 1-on-1

meetings and in team meetings.”

“The outdoor atmosphere and rock climbing really helped the group connect on a deeper level than your typical team building activity. It was fun, challenging, and I left with a strong connection with my fellow colleagues.”

Leadership Topics for This Event:

• Women in Leadership: The Courage, Competence, Confidence Paradox.
• Empowerment through strengths-based leadership
• The Confidence Code
• Three steps to leading confidently

Timeline:

• 6:45AM: Meet and enjoy coffee together
• 7:00AM: Introductions and opening activity / ​The Confidence Code
• 7:30AM: Hike! Facilitated conversations and reflection periods included on the trail
• 8:30AM: Summit! Team activity and gourmet picnic
• 9:00AM: Descend
• 9:45AM: Closing and shared commitments

What is your relationship with money? What is your children’s knowledge of household finances? LadyDrinks hosts a special mother-daughter event February 22nd.

Saturday, February 22nd, LadyDrinks member Sunaina Mehra of Francis Financial leads us in a “Money Circle,” a conversation circle where we get curious about our story around money. As women, we have a knack for connecting. When we come together to connect around something as powerful and complex as money and our children, we’re capable of making profound changes. With this exercise, we engage our daughters in the conversation about money too.

This event is generously hosted at the home of Bhavna NIgam, Founder of Bhavna’s Exclusive.

About the afternoon

We will have exercises to help uncover the underlying values of money unique to your family and share tools and resources that will help you educate the children in your life.

The purpose of the Circle is not to talk spreadsheets or discuss investment strategies. The Circle is about learning from each other, and from ourselves.

We will start promptly at 1:15pm, so please plan to arrive at 1pm, and expect to stay until we close the Circle, at 230pm. Light bites and beverages will be served.

Event timeline:

• 1:00 – 1:15 Arrival, initial networking
• 1:15 – 1:30 Settle the circle & explain the concept of a money circle
• 1:30 – 1:40 Check-in (initial introductions)
• 1:40 – 2:00 Journaling – Values Exercise
• 2:00 – 2:30 Full Group Harvest
• 2:30 – 2:45 Reflection & Check-Out (Final thoughts)

Your takeaways:

• An afternoon networking with 15 professional women
• Teaching your daughters how to engage in conversations about money and learn to present themselves in a group
• Building awareness around the topic of money in a way you never have

About LadyDrinks www.ladydrinks.com

LadyDrinks is a leadership development platform South Asian women executives. We create programming and events 4 times a month to bring like minded professional women of a certain cultural background so we may create support systems for success. The five-year plan is to host an event in every city of the world.

About Francis Financial www.francisfinancial.com

Francis Financial was formed in 2002 with the purpose of doing things differently in the wealth management industry. This means providing clients with independent advice, transparency and individual attention. We continuously work hard to maintain the boutique feel our clients love us for.