So you have a great product. Or maybe you have a wonderful service. How are you getting the word out about it? Do you know who your target customer is? What
So you have a great product. Or maybe you have a wonderful service.
How are you getting the word out about it? Do you know who your target customer is? What do they read? Where do they shop?
How does your product or service make them feel?
Are you consistently and effectively telling your story every time you make contact with him or her?
Wednesday, February 20th we’ll host a fireside chat with the Chief Marketing Officer of XO Group, Dhanusha Sivajee.
Raised by a strong mom, Dhanusha’s origins are Sri Lankan. She spent her childhood and young adult years working in her parents various entrepreneurial ventures in England. After college, she did an internship in New York City that was only supposed to keep her in the Big Apple for 6 months.
She ended up staying 20 years.
On February 20th, we get rare access to someone who has spent a career building audiences for brands and products at AOL, Bloomberg and HBO. Dhanusha will share key strategies you should be implementing into your own brand at a corporate level or as a small business.
XO Group is the parent company of popular brands such as The Knot, The Bump, Lasting and How They Asked. As Chief Marketing Officer, Dhanusha is responsible for XO Group’s brand and audience building strategies across all user segments – including engaged couples, parents, small business communities and advertising partners.
And to boot—she is a powerful South Asian role model.
About XO Group Inc.
XO Group Inc.’s mission is to help people navigate and truly enjoy life’s biggest moments together. The company’s multi-platform brands guide couples through transformative life stages: getting married with The Knot, having a healthy and supportive marriage with Lasting, having a baby with The Bump, and bringing important celebrations to life with entertainment vendors from GigMasters. The Company is headquartered in New York City.
(Wednesday) 6:00 pm - 8:00 pm
195 Broadway, 25th Floor
Joya Dass, LadyDrinks