THE 5 WAYS TO COLLECT POWERFUL TESTIMONIALS FOR YOUR BUSINESS

Most consumers base their purchase of a product or service on customer reviews. Amazon, for example, has become synonymous with its infamous buyer reviews.

When we purchase something on Amazon, the chances of receiving a polite email requesting that we review the product are high, especially if the company is smaller in size. Testimonials are an essential part of every business’s success, and as women, we must show persistence when it comes to collecting them.

Every Customer Testimonial is Beneficial

Positive testimonials allow your business, no matter the industry, to gain credibility. The experiences of our customers showcase our talent and authenticity. Even a negative review can work in our favor, if we let it, by giving us the chance to express our dedication to making the situation work for all parties involved.

There are various effective ways to collect powerful customer testimonials for our businesses without feeling overwhelmed. We have tricks for all those in South Asian women’s leadership to market themselves without working around the clock, and utilizing consumer testimonials is one of them.

Making Our Business Work for Us

We are all incredibly busy. When it comes to women’s leadership, we wear a lot of hats. We all might not have the same hats, but we change them often nonetheless.

In that sense, women need to have business processes that work for us. We need to simplify wherever possible and allow the technology available to take on some of our workloads. Collecting customer testimonials is a massive part of letting others see what we can do without always having to show them.

Customer testimonials come in many forms, both written and visual. Here, we have five fantastic ways to collect powerful testimonials that drive businesses’ success forward, allowing women entrepreneurs to take things to the next level.

When to Ask for a Client Testimonial

One of the hardest parts of receiving client testimonials is asking for them. Requesting a testimonial at the wrong time may make the client or student reluctant to review services, especially when caught off guard.

Instead of risking alienating customers from the idea of providing a testimonial, introduce the concept early on in your interactions. When creating a package for them, make sure a testimonial is part of it. It can be voluntary, but it gives them time to prepare as the collaboration progresses, and the testimonial grows closer.

 

Make it as easy as possible for them. Yes, this does create more work for business owners in the short term, but it’s well worth the time in the long run. If consumers can provide a testimonial in one or two clicks, not only are they more likely to leave one, but we’ve shown them how considerate we are by guiding them through.

Google Forms are an excellent way to collect client testimonials. They’re quick, easy to set up and fill out, and they’ll save directly to the business’ Google Drive, eliminating the risk of losing data.

The Strength of the Video Testimonial

The world has gone digital, and the power that video has is unmatchable to any other form of media. Users are more likely to engage in video content, and that includes testimonials. The best part is, those viewing video testimonials are often very forgiving, meaning the video does not have to be perfect to be effective.

Video testimonials are incredibly personal. They allow potential clients to see the person who has used this product or service, whatever it may be, and see their emotion when they speak about their experience. It’s organic, and it creates conversions.

Editing Tools for Video Testimonials

While video testimonials don’t have to be perfect, there are a few editing tools, many with free versions, that encourage people to stay on the video longer. For example, creating captions for a video will mean that potential clients will know what is going on without turning on the sound.

It’s rare to scroll through social media and see videos without captions. The same rule applies to testimonials. Keep in mind that not everyone can hear audio. Also, captions are excellent when applying search engine optimization. The edited result will make an astoundingly, powerful client testimonial.

Check out the following software:

Asking Clients for Headshots

Asking clients for headshots may seem invasive when wrapping up the testimonial process, even for executive women. Still, the truth is, it will benefit them exponentially, especially if those clients have websites.

We can easily place the URL (not hyperlinked) to their site underneath their name and testimonial, without encouraging site visitors to leave our sales page. Also, a headshot is comforting to those reading the testimonials. They can see that the person is real, aiding them in making a decision.

Leveraging Negative Reviews

As we mentioned briefly, negative reviews don’t have to destroy the business reputation of an entrepreneur. Responding to negative thoughts and testimonials provides us with the chance to clear up misconceptions, embrace genuine feedback, and build relationships.

We can make things right by answering quickly, talking it out to gain insight into the root of the issue, and cultivating an understanding between business owners and clients. It’s important to remember that our business doesn’t have to be a solution for everyone.

We market to target audiences for a reason. However, don’t be quick to dismiss negative feedback. There is always something to learn.

Providing Social Proof

We can preach to our audiences all day long about how excellent our service or product is, but it’s much harder to make the sale without documented social proof. Testimonials are an easy way to show potential clients that you’re more than ready to take them on while marketing yourself in a way that’s nothing but authentic.

 

A Woman Leaders Workshop: Five Helpful Suggestions to Avoid Burnout

As a leader, it’s common to get burned out. In this day and age of non-stop Zoom calls, no networking, no water cooler and no office, the fatigue is REAL. How do you stay inspired to drive growth and innovate your business?

Allison Holzer, author of the book ‘Dare to Inspire,’ shares 5 ways to stay inspired at work.

 Three distinct symptoms that indicate you’re experiencing burnout:

  • Physical Exhaustion – You become overwhelmed with fatigue, sapping your energy levels.

 

  • Emotional Cynicism – This symptom results from the fatigue-related frustration, and it casts a grey shadow over everything you do.

 

  • Lacking Agency – It feels like you don’t control your destiny, preventing you from achieving your goals.

 

The above burnout-adjacent signs make it virtually impossible to engage with your work at a high level. Therefore, it’s crucial to apply techniques and philosophies that help you avoid burnout.

 

Actively Seeking out Inspiration is the Foundation for Conquering Burnout

 

Inspiration neutralizes burnout.

 

However, you can’t sit around, waiting for inspiration.

 

You must proactively cultivate a sense of self-efficacy and possibilities. From there, confidence grows, and you’re likelier to take charge because you start feeling invincible.

 

Combining invincibility and possibility together transforms into rocket fuel, propelling you over any burnout-related hurdles and toward your own personal ambitions. Moreover, this feeling can be sustained, never succumbing to the burnout’s many perils.

 

The following 5 tips will help you stay inspired, even when burnout threats might lurk in the background:

 

  1. State Your Feelings Out Loud

 

To maintain a poker face in a professional environment, some people might internalize their most negative emotions.

 

Unfortunately, these daunting headspaces eat you up if you don’t identify them. It’s natural to feel insecure, scared, and sometimes even petty. After all, humans feel up to 20,000 emotions per day—they can’t all be positive.

 

If you don’t confront those feelings and aren’t honest with yourself, the consequences will be adverse.

 

Alternatively, stating your emotions – out loud – has a therapeutic effect because we’re claiming them and taking control. This little trick prevents those negative feelings from overwhelming and distracting from the task at hand.

 

For help with monitoring and conquering your negative emotions, download Yale’s mood meter app.

 

  1. Flipping Your Script

 

Another natural human behavior conducive to burnout is our ability to ruminate and dwell on bad experiences or little triggers. It’s akin to a cow chewing cud—except you’re endlessly gnashing your teeth about something you can’t control.

 

Fortunately, you can control this behavior, too, by flipping it into a positive or productive reaction. Accomplishing this script-flipping requires self-awareness and accomplishing something that’s in your control.

 

Here’s a practical example:

 

Say that your boss micro-manages you. While it’s frustrating, their behavior isn’t something you can control.

 

What you can control, however, is creating a priorities list that lines up with your boss’s expectations. From there, you might win them over, and it could end up with you in a less micro-managed situation.

 

  1. Put Yourself in Motion

 

Being too stationary leads to fatigue and energy-loss synonymous with burnout.

 

Nobody’s expecting you to run a marathon, nor do you have to.

 

Instead, it’s important to incorporate movement throughout your daily routine. Incrementally get up out your chair, stretch, walk and do whatever you need to feel less stuck.

 

Furthermore, planning walk-and-talk meetings is another excellent way to remain productive beyond your office chair’s confines. Note which times throughout the day where your energy levels suffer, and incorporate small, non-intimidating movements that give you a boost.

 

An array of apps exists for simple office exercises. These will aid greatly during those challenging hours of the day, be it early morning, mid-afternoon, or lunchtime.

 

Also, enjoying podcasts or phone-calls with friends during these occasions will add some motivation for performing these movements.

 

  1. Schedule Unstructured Time

 

There are 18 engines of inspiration.

 

A uniquely vital engine is unstructured time, wherein you give your brain some much-needed space. At first, this might seem in line with unproductivity, which couldn’t be any further from the truth.

 

Unstructured time is meant to reignite your inspiration. Walking away from a task that demands tremendous brainpower allows you to assess a problem from different angles by not thinking about it. Whereas sitting there and continually focusing on the issue is akin to slamming your head against a wall.

 

Give yourself thirty minutes to an hour per day to not solve any problems. Two or three hours on special occasions is a good idea as well. Listen to music, watch an enthralling movie, or do whatever is needed to give your brain some space.

 

Most importantly, don’t feel guilty for unstructured time. It’s a productivity strategy, not neglecting your responsibilities.

 

  1. Forge Personal Connections

 

The emotional cynicism that stems from burnout often leads people to think that, at its core, humanity is rooted in self-interest.

 

This outlook fosters a sense of hopelessness that results in burnout. Connecting with people on a deep level reverses this feeling because it reignites your hope in humanity. You’ll see that people genuinely care about you and are emotionally invested in your success, which is tremendously inspiring.

 

Find these connections in networking groups, family, friends, and colleagues. But it won’t happen if you aren’t proactive in seeking out these bonds.

 

With these five tips, you’ll conquer burnout and its negative consequences on your personal and professional life.

 

 

How To Turn Rejections Into Introductions With VC Nihal Mehta

The moment you enter into business for yourself, the long journey ahead of you is littered with all kinds of rejections.

Most business owners think that the opposite of rejection is acceptance. But, the truth is that the best way to counter rejection is to build resiliency.

And, when it comes to scaling your business, funding your idea, and creating a legacy, there are multiple ways to form that resiliency. Some are mindset and attitude-based. Other strategies are more practical, and they come from years of experience.

Recently, we sat down with VC Nihal Mehta and a panel of speakers at LadyDrinks, lobbing a range of questions from business owners in a variety of niches. Listen in and learn exactly how to turn rejections into introductions, funding, and business wins.

Lesson #1: Rejection is a Curve that You Can Flatten

Rejections spark a lot of emotional and psychological pain. When business owners are following up after the first rejection, the memory of rejection can be a hump that stalls their progress.

Nihal Mehta suggests doing the following:

→ Accept that the sting of rejection is a natural human emotion. You’re absolutely allowed to feel it.

→  Look at resiliency like a muscle — it needs the pressure of rejection, and even failure, to build up.

“After investing in a lot of companies, many of which have failed, you actually do build up a thickness in your skin. You do end up building resiliency as a muscle. The first few rejections are going to hurt. They hurt like hell. But like the 21st rejection is not more than the 20th, you know?”

Here’s the thing — the experience of rejection and the feelings it triggers is a sensation that flattens itself out. When you look at it this way, it becomes even more imperative that you “fail hard and fail fast.” You should be scrambling to get those first few rejections.

Nihal cites Jack Dorsey’s whopping 90 rejections from investors, before he found an investor that would actually back this category to find a company. There is, of course, a surprising dichotomy between men and women, on an emotional front, when “bouncing back” post rejection. Even so, it’s a journey.

And because it’s a journey, it’s important to maintain an equilibrium that will help you stay strong regardless of the fact that everyday isn’t going to be a win.

The CEO of Box, says Nihal, shared that part of being part of being an entrepreneur is managing the higher highs and managing the lower lows and keeping yourself right here.

Nihal says that, for him, it’s meditation, getting up, and working out first thing in the morning. These are the constants that help flatten and stabilize equilibrium in the face of rejection.

Lesson #2: Learn About the Threshold for Acceptance First

Once you acknowledge to yourself that rejection is inevitable, perhaps even desirable, you should seek to learn what the metrics of success would be. That way, you can aim for it.

If you’re trying to hedge against rejection for an early stage company, Nihal points to a couple of factors that can help you gain leverage. These include:

  • The strength of the founders
  • The experience in their particular niches and industries
  • Past experiences that have contributed to their success and growth up until this point
  • The size of the market

 

“Are they the only unique group of founders to really pull this off in the whole world? That means a lot to us. And, then, are they swinging for the fences, in terms of the market? That’s what we look for as venture investors. So we say, when companies shoot for the stars, they often fail and still land on the moon. So the market’s gotta be big, you know, for us.”

Lesson #3: Not Every Business Idea is Built for VC Funding

Knowing this matters because a rejection is never personal. And, even if it were, you should know that most business ideas are not built for VC funding.

The popularity of shows like Shark Tank, and the wide variety of Internet literature talking about B-round and C-round funding can make it seem like outside funding is not just the touted route, it’s the only route.

That’s simply not true.

Many founders have this misconception that external VC funding is the only way they can fund their business. But Most businesses are not meant for venture capital. Nihal acknowledges that VC funding is like rocket fuel, but only for very specific businesses.

Software, for example, is something that resonates well with VC funding. Things that are scalable, that don’t require a lot of human input, or ideas that require a ton of capital like Uber, can use the billions of dollars they’ll raise from funding rounds.

But there are a lot of incredible services businesses or creative ideas like artist production companies that may need funding. VC might not be the place for them — instead, they’re backed by angels, family and friends, or even like bank loans, so that they can grow.

“I think, unless you have something, like a defined digital product for example, you may not need a VC to step in.”

Instead, Nihal points to alternative resources such as crowdfunding. Campaigns run on platforms like Kickstarter or Indiegogo could potentially garner millions of dollars in funding without giving up any equity as well. And the main propeller behind this is that “regular” people are funding businesses that they want to see in the world.

High level VC funding is reserved for five or 10% of all businesses that prove to be the right fit on both sides.

Lesson #4: Use Specific Strategies to Compel a “Yes!” After You Follow-Up

There are a couple of practical techniques you can use to transform your rejections into introductions — and even wins.

Using Activating Language

When reaching out via email, you’re always trying to level up your game so you can learn and grow.

A good technique is to reach out, make an introduction, and then couch your “ask” using language like “while I have you…” In Nihal’s experience, this kind of “activating” language hooks the reader and makes the approach very friendly, casual, and coincidental.

They’re much more likely to say, “Yes!”

Use Data to Your Advantage

When reaching out for introductions or to create connections via email, data is your friend. And you should be using it to your advantage.

This means so much more than just “analytics.” Putting tracking cookies on your outreach emails and tracking whether your emails were opened or not can help you learn more about whether your emails are reaching them, are being read, or are remaining unopened.

From here, you can decide how to proceed and phrase that follow-up. If your recipient is on vacation, for example, then you know how to open up that topic.

Stay Gentle But Persistent

So what do you do if they don’t respond? You have to understand that people are quite busy and it’s not uncommon for individuals to read and then decide to get back to you later on.

Nihal himself will send two to three emails with varying language. But, as Eniac’s “human Rolodex,” he advises that you be gentle and not aggressive. Now, the data is important because, if you see that your recipient got the email and opened it, then you may consider being a little more aggressive.

After a series of sends-with-no-opens, Nihal recommends adding them to your “personal CRM.” If you add them to your monthly MailChimp mailing list, for example, then you’re still in their mind, you still keep in contact with them, but in a different cadence. That’s how you can make that individual a part of your network and you can nurture relationships with them.

They’re still “in the mix.”

“I remember…a female founder I met very early on. She’s based in Brooklyn, building a medical device workflow software for FDA approval. And by the way, we were never even looking for funding opportunities in that space. But when she pitches it it’s like the next best thing to slice bread. And when we first met her, we passed because it was too early, not a lot of traction, but she stayed in touch with us. And she did a great job of that, by the way, which is important. Create your own personal CRM people for that you meet, put them into a newsletter cycle, and email them once a month. If they don’t want to hear from you, they’ll unsubscribe. But, it’s just good to have folks that are reminded about your progress.”

Lesson #5: Build a Network and then Expand Your Brand

Another creative way to buffer against rejection (and transform them into introductions), is to take a brand- and network-building approach.

This method means you’re in it for the long haul. It might be more time consuming, but the relationships and visibility you’ll net are definitely worth it.

Nihal gets a question from a high-end residential interior designer who wants to expand her network. She’s looking for new leads outside her social circle and that of her clients, especially in the age of the global pandemic.

Here’s what he suggests:

  • Imagine the most epic people in your industry (experts) and reach out to them via LinkedIn or Twitter
  • Establish a virtual event conference or program and promote it on all social channels
  • When people sign up, those are your new leads. Even if not everyone who registers shows up, you still have a robust boost in prospects who are interested in what you have to offer
  • Your experts, their knowledge, and their workshops can help you convert customers. What’s more, they’ll also promote their presence to their own audiences
  • Suddenly, you have a replacement for the tradeshow and a healthy new audience for your mailing list.

If you focus on building your network first, you may not have to worry as much about rejections because your outreach won’t be on people who are “cold” or don’t know you at all. It will be with people who know you, like you, and even trust you.

 

 

 

 

 

 

 

 

Shama Hyder: A Media CEO’s 10 Top Tips for Persistent Selling in the Digital Age

Shama Hyder, founder and CEO of Zen Media, is an expert in social media and digital marketing. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. She shares her ten top tips to persistently sell in this digital era.

#1 Expand Your Definition of Social Media

When people hear the term social media, they think Facebook or Twitter, LinkedIn, but there’s a much broader definition of social media. Once you look at it from that lens, it changes everything for you.

“Think about how many of us are now using Uber eats or Postmates or Yelp. How many of us Yelp restaurants before we try them? How many of us look at movie reviews before we decide what to watch? We let Netflix recommend, right? What, what we would enjoy bingeing on. So, this is all the power of social media. And that’s why I like to get people to think a little bit broader about influence in platforms rather than, Oh, it’s what I post on Facebook,” says Shama.

#2 Prioritize Customer Service and Personalization

Small businesses can beat their competitors across the board: in customer, customer service, and personalization. Small businesses can interact and engage with customers better than big businesses. And they are also often better at designing customer-specific solutions. That’s why they are often more successful at using social media. Business should persist in making the customer happy no matter how long it takes.

#3 Measure and Test Your Strategies

Keep measuring and testing your selling strategies. Keep a detailed record of the ROI from your outreaches. That would help you know which ones are working and which ones need tweaking. Even if the records seem trivial, it would come in handy someday.

#4 Focus on the Qualitative Benefits of Social Media

While not all posts may receive the same amount of engagement, they have qualitative benefits. Ultimately, you are building your brand and gaining exposure.

You have to realize that there’s a compounding interest enrolled with anything you do with social media. And that qualitative is very important.

#5 Engage Different Generations Differently

Not all your audiences engage in the same way. Now, we often try to measure engagement is using sort of gen Z methods: comments and likes. But with gen X and above, they consume content, but they’re not necessarily engaging with likes and comments. Knowing how each generation responds helps you tailor your messaging and know how to measure progress and impact.

#6 Be Consistent

Even if you give you a very basic example of, let’s say, you’re starting a YouTube channel, it might take five years to get your first hundred thousand subscribers. But at the five-year mark, when you hit that a hundred thousand, something happens; you tip the scales and all of a sudden, it’s much easier to reach the million and 2 million and so forth. What you realize is you are kind of compounding interest.

#7 Use Influencer Marketing

The brands that are succeeding on LinkedIn are the ones that are doing influencer marketing. You don’t have to have a huge presence; you can leverage someone else who does. Find influencers who have a pull on the target audience you are looking at and piggyback on their influence.

#7 Don’t Ignore Pinterest and YouTube

Pinterest is an amazing tool. Pinterest is a number three search engine and tons of people make sales decisions after exploring the site. That’s why you should take advantage of Pinterest.

 

Google is the number one search engine and guess what? YouTube is the second. Make sure your brand is visible on YouTube and you can use YouTube ads to reach more people.

#9 Talk About the Difference that You’re Making

Don’t be afraid to toot your own horns about the difference you’re making. While such things are often easier with non-profits, it is important for every business to highlight their difference. Talk about how your product is helping people and how your company is making a difference in the community.

#10 Find the Balance between Your Voice and What’s Relevant from the Audience

Balance is important. If you make it all about you, it’s not interesting. If you put too much emphasis on the audience, then you’ve lost your style. And it may take a while to hone your message. Experiment with different styles and figure out what works for you, and what your audience responds to.

 

Laura Vanderkam: A Time Management Expert’s Top Ten Tips on How the most successful people work from home

Working from home, especially during these challenging times, requires that we become intentional about how we spend our time. Remaining productive while managing work, family, and life, in general, requires that we master our time by setting clear boundaries. Only by paying attention to the way that we work, and by being protective of our time can we set ourselves up for success.

How do those general guidelines play out in real life? Here are time management guru Laura Vanderkam’s top tips for successfully working from home:

  1. Plan your week on Friday afternoon. Understand that you control your time and be mindful of how you spend it personally and professionally. Friday afternoons at the end of the workweek are a great time to reflect on what you’d like to accomplish in the next week. Meal plan, schedule family time, and consider what you’d like to achieve over the next week. Although many people do their weekly planning on Sunday, Vanderkam suggests Friday because it’s a good, low-opportunity-cost time to prepare. Besides, if you tackle this on Friday, you may actually get to enjoy your weekend.

 

  1. Set your office hours. One of the hardest things about working from home is the feeling that you can never escape work. One solution to this is setting your office hours. Clarify what’s expected of you, set office hours according to that, and adhere to those boundaries. If notifications come in after hours, address them first thing in the morning. This is vital to avoiding burnout. Keep a little flexibility in your schedule to handle the unexpected, though.

 

  1. Take a moment before you respond to that email or Slack notification. Consider setting a couple specific times to check your email, rather than letting your attention wander to incoming email notifications every time they come in. Moving from task to task reduces your productivity and costs valuable time transitioning into and out of your work every time you abandon what you are working on to address an incoming email. If it’s urgent, let people know that they can call you. Besides, this gives you a chance to mull things over and provide a correct response instead of an instant one.

 

  1. Focus your attention. The Pomodoro technique is an excellent idea. Designate times to focus on your most difficult tasks, then take a break either at the end of a timed period or upon reaching a natural stopping point.

 

  1. Be aware of your own energy cycle and factor that into the way that you work. For many, mornings are when you’re freshest and ready to tackle the most challenging things on your agenda. Perhaps consider scheduling meetings in the afternoon when you’re still functioning, but at a more routine level.

 

  1. Make a later list. Maintain your focus as you tackle your most difficult work by keeping a “later list” of ideas that come to mind. It’s like a running list of miscellaneous tasks that you plan to address outside of your focused work time.

 

  1. Create a ritual to end the day. Since working from home may not give you the physical option of clocking out, develop a ritual that signals your workday is over. Maybe it’s jotting down a line or two about what was successful about your day, or heading off to an activity that you enjoy. Looking forward to something at the end of the day will also make you more productive.

 

  1. Practice saying no so that you can say yes to big things. Boundaries are critical. It’s important to avoid saddling yourself with small, non-mission-critical tasks so you can save your creativity for bigger, speculative projects. Feel free to delegate or suggest alternatives.

 

  1. Give yourself time and space for critical, big-picture thinking. Schedule time for creative, bigger-picture planning when you’re fresh and alert before getting bogged down in the routine. Our brains are great at putting things together, but they need time to do that, so plan to mull things over during a walk to collect your thoughts.

 

  1. Find joy in the mundane. Plan small adventures that you look forward to, whether it’s making a new mac-n-cheese recipe or visiting a nearby park. These experiences keep things fresh and, ultimately, make life rich. If you enjoy your life outside of work, you’ll be more inclined to be effective in your work as well.

 

Successfully working from home is all about being very intentional with and protective of your time and space. Hopefully, Laura Vanderkam’s tips will give you plenty to consider as you move forward productively.

 

Emily Heyward: A branding expert’s top 10 tips to Persistently Standing Out in the Market

Effective branding is one of the ways to ensure your business remains competitive. But you’ll require persistence to keep promoting your brand to achieve success in business.

PR Strategist Emily Heyward engaged us in a conversation on branding. Here are ten valuable tips to persistent leadership that she provided.

  1. Be clear about your brand from the beginning.

Even before you launch your business, have clarity on your brand. This will guide you on how to express your story, as well as choose your aesthetics like logo and colors.

Consumers can feel your brand, so you need to know what emotion you want to elicit. Focus on the ‘why’ of your business so that you can tap into your consumers’ journey.

  1. Make your business story personally applicable.

Some businesses are motivated by the achievement of mission goals. For example, as part of South Asian women’s leadership you might want to empower immigrant women. However, if you communicate your branding message this way, you may lock out a large potential market.

Instead, have a values statement that appeals to a larger target audience. Tap into a human need like the desire for equality and belonging so that more people can buy into your brand.

  1. Connect your product’s functionality to an emotional feeling.

Many brands focus on the technical aspect of their products and services forgetting that other products perform the same function. You need to tap into an emotional feeling to differentiate you from your competitors.

For example, Airbnb have capitalized on people feeling they belong to a certain place once they book accommodation through the platform. People don’t like feeling like outsiders even when they travel.

Connecting the accommodation functionality to this emotional need has led to the success of the brand.

  1. Incorporate an element of surprise in your branding

Generally, there’s a certain branding expectation in each industry. For instance, when Tesla decided to venture into electric cars as a solution to pollution, you’d have expected a nerdy brand. However, they have incorporated fun as part of the brand.

Get an extra trait that’s typically not associated with the industry to create freshness around your brand.

  1. In a crowded market identify your unique value.

In an industry with so many competitors, you can get lost in creating lists of tasks you can do. Remember that people generally recall how you made them feel.

Focus on a unique thing you can offer a client and use it as your selling point.

  1. Identify a narrative line that interweaves many aspects of your brand.

People can wear different hats. For instance, you could be a media personality, a mom, and wellness enthusiast. You could be struggling with how to incorporate all these aspects of you without trying to sound like an expert in all.

Choose a common element in all aspects and then create a narrative. This way you can use all as different channels but under one brand roof.

  1. Focus on your core market and grow from there.

A core audience is important for every business. You want to have a group of people who are obsessed with your product first. You can then expand your reach but with the guarantee that you have loyal customers.

Many businesses make the mistake of changing branding and products to reach newer target markets at the expense of losing their core market.

  1. Find the right language to reach a wider market.

Inspirations to businesses stem from many personal inspirations that people are passionate about. An example would be art curated from a spiritual perspective. It can be difficult to market this kind of product because people may be caught up in the word spiritual.

Figure out how to broaden the meaning of the word spiritual in this case to accommodate a wider reach. Sometimes people don’t even know that they like a certain aspect or product until they are triggered by correct wording.

  1. As a brand, your actions should be louder than your words.

In a world where consumers are taking stands on various issues such as racial injustice, it’s important to take a stand as a business. Right now, silence also indicates a stand so you can’t play it safe by remaining silent on issues.

It’s not enough to say you condemn something, your actions in hiring, advertising and all aspects of business should communicate your stand.

Walk the talk!

  1. Build a community around your brand.

Subaru is a good example of a company that has done this well. The automobile brand has managed to create a community of drivers who share love for the brand. Even without personally knowing other Subaru drivers, the drivers feel as though they belong to a certain community.

Use your communication platforms such as Instagram and Facebook to build a community around your brand.

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Amanda Berlin: A PR Strategists top 10 tips to a successful social media collaboration

Persistence is an attribute that any successful leader must have. After all, success doesn’t happen overnight – it’s the result of having the ability to continue in the pursuit of goals no matter the challenges we face along the way.

Check out these ten insightful tips to persistent leadership from my chat with PR Strategist Amanda Berlin.

  1. Harness the power of collaborations and alliances.

Typically, when someone you know recommends a product to you, you’re more likely to try it out than if a stranger told you about the same product.

Creating alliances with other people results in a larger community hearing about your brand from someone they already trust. You can grow your community through such alliances.

  1. Collaborate with brands in a different niche but with a related audience.

When choosing who to partner with, choose a brand that you’re not in direct competition with but has a complementary audience. If you have a fitness business, you can collaborate with a brand that sells natural products or a wellness podcast, for example.

Such strategic partnerships give you a chance to market yourself to an audience that’s likely to purchase your products and services. At the same time, you also offer your partner a chance to reach an appropriate audience.

  1. Don’t be afraid to pitch collaboration ideas to other brands.

When you’re a small brand, it can be intimidating to reach out to big influencers and brands. Many times, big brands don’t respond to emails. However, persistence is key.

The worst thing that could happen is they’d say no, but they could also agree. Whichever way it goes, you’re not going to be worse off by trying.

  1. Pitch collaborations with a number of ideas but with an air of curiosity.

Remember that you’re collaborating with people who have their own ideas. Have a number of ideas of how you can partner for example it could be an interview or a panel discussion. However, create room for the other person’s ideas.

Both parties are looking to maximize the value they’re getting from the collaboration. It’s important that the interests of all the parties involved get served.

  1. Collaborate with brands whose values align with yours.

Currently, many businesses are doing Zoom, IG, and Facebook live collaborations. During live sessions, it can be hard to control the direction of a conversation. Your partners could present values that you don’t agree with as a business.

It’s important to choose a collaboration partner whose values are similar to yours. For example, as part of South Asian women’s leadership, you know what many of the leading businesses stand for.

Use this information to determine who would be a suitable partner before reaching out.

  1. Get clear on what you want to achieve from the collaboration.

Once you’ve gone through the introduction phase of your interaction with a potential partner, it’s important to clearly state what you expect from your agreement. This is after you have tabled your ideas and they have told you theirs.

After agreeing on how to collaborate, state your expectations.

It could be that you want your partner to talk about a certain product. Let them know that’s what you want from them. This helps everyone from gaining the desired value from a collaboration.

  1. Follow up on pitches and collaborative relationships.

Once you send your pitch to a prospective partner, they may sometimes fail to respond immediately. Once again, persistence is important here. You could reach out again by using their more recent content to propose another idea of collaboration.

If you’ve done a partnership on a product you can email them and let them know you posted on it. Then follow up with metrics on the performance of the campaign. The idea is to create a valuable relationship.

  1. Turn your core supporters into ambassadors.

You may realize that during live sessions on various platforms, there’s a certain group that’s always present and you would like to expand your audience.

Turn your core followers into brand ambassadors. Ask them to invite two or three friends, especially when the sessions are free. Tell them the details of planned campaigns and interactions.

Create a call-to-action around growing your community.

  1. Focus on growing organically.

Depending on the size of your brand, you may lack funds for paid ads. Focus on using your followers as micro influencers for organic growth. Reach out to a few who love your brand and ask them to share something specific.

However, you should allow them to also do it their way to foster interactions with their followers.

  1. Create relationships that offer strategic benefits over the long-term.

Sometimes, you may reach out to a bigger brand and they decline your request to collaborate. Think of a different way to create a relationship. You could interview the person or market their product and inform them of the performance metrics.

Follow up with them until you get to a point where you’re on similar levels of authority.

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My 9 Tips for Persistent Time Management

Women in my membership often complain “How do I manage my time better?”

Time is such a specter.

It’s become more fluid and without boundaries during the pandemic.

The other question I get is “How do you manage your time?”

Here are my top 9 tips

TAKE QUIET TIME.

I take 20 minutes to sit quietly first thing in the morning. Trevor Blake talks about the practice of taking quiet time in his book Three Simple Steps. Twenty minutes is the magic amount of time it takes for the brain to form new neurons. These neurons have no memory of what has happened before so I tackle my day with a whole new arsenal of decision making power. This daily practice has made me less reactive and less emotional. I see situations for what they are. I don’t take things personally. At the end of my work day, I walk. This allows me to clear my head and may be make new connections between ideas that I had not thought of while sitting at my desk.

MAKE THE FIRST 90 MINUTES OF THE DAY PERSONAL DEVELOPMENT TIME

For years, I rose between 2:30 and 3:45am to get to the television studio for work. There wasn’t ’90 minutes’ to dedicate. I hurtled straight into my work day. When I became a full time entrepreneur running LadyDrinks, I thought to myself, if I can get up at 2:30, I can get up at 5:30am and workout. It took me a year to establish this habit. I started by going to Pure Barre classes. Sadly, I could go, even if I was hungover. Then I added one HIIT training class. Then another. Then another. Today, my first 90 minutes of the day follow the menu featured in Hal Elrod’s book The Miracle Morning. Silence. Affirmations. Visualization with my vision board. Exercise. Reading either a book about a famous business person (Bob Iger or Marc Randolph) or the New York Times. Scribing or writing in my Morning Pages to build self awareness.

PLAN YOUR WEEK ON SUNDAY

Anxiety wells up on Sundays as I think about all the things I have to do. Writing it all down on paper and getting it out of my head is the biggest favor I can do for myself. David Allen calls it the “The Brain Dump Exercise. ” I use 9″ x 12″ artist’s sketchpad to scribble all my personal and professional tasks, down to the grocery list of tofu, garlic shrimp and chickpeas. This bumps me to my next step.

SCHEDULE EVERYTHING INTO YOUR CALENDAR

I look out on the week‘s worth of commitments. Where are the pockets of time to get this errand done? What do I need to get before that meeting on Friday? I schedule in the important phone calls, emails, reminders. If it doesn’t get scheduled, it usually doesn’t get done.

PLAN YOUR DAY THE NIGHT BEFORE

Each night, before I go to bed, I plan out my day. I use Brendon Burchard’s High Performance Planner to list my top three goals and priorities for the day. I list what tasks must be done. I look where the blocks of time are to do the deep work. I love that the planner forces me to think about who I want ‘to be’ the next day. I never did that before. Not intentionally anyway. It forces me to list at least one person I will reach out to and surprise with a note or gift the next day. Sometimes, I’m stumped by the question: What is the one thing you can get excited about. It forces me to take inventory of what I’m doing.

POST YOUR PRIORITIES EVERYWHERE

My women’s empowerment teacher Jennifer Macaluso Gilmore taught my women’s co-hort a valuable piece of advice in 2010: we can only have 2 priorities at a time. We can have five total. But we can truly only focus on 2 priorities at a time. When those are finished, we bump down to the next two. I keep mine listed in my planner. It becomes the filter by which I decide what I say ‘yes’ to and what I say ‘no’ to.

DO 25 OR 50 MINUTE SPRINTS OF WORK

Depending on which technique you subscribe to, either time increment works in getting deep work done. I set the timer on my phone for 25 minutes. I also set my computer notifications to ‘do not disturb’ and put my phone away. For twenty five minutes, also known as the Pomodoro technique, I work in a focused way on a task, such as this article. Brendon Burchard asks folks to find 3 50-minute blocks in the day instead, and do a sprint of work.

TAKE BREAKS. PLAN REWARDS.

I don’t know that my younger self took this seriously. It’s incredibly important to your productivity to take breaks. As the day progresses, it’s important to take longer breaks to allow the brain to hit the re-set button. Former LinkedIn CEO Jeff Weiner wrote in this well-read blog post, it’s not only important to take breaks, but to plan rewards for those breaks as incentive to finish the work. Make a list of those rewards and post it somewhere you can see it: “Walk around the block. Pedicure. Read Netflix book” so you aren’t scrambling to figure out how to reward yourself when the break comes.

DO A TIME INVENTORY.

If all of this sounds overwhelming, take it down to basics. For one week, write down what you do each hour throughout the day. Author and time management expert Laura Vanderkam created her own trademark spreadsheet to log this kind of activity. Looking it all down on paper is an eye opener. You see where you are wasting time. She created this exercise to debunk the common phrase, “I don’t have time to ______ (fill in the blank.) You do. You just don’t know how long it takes you to do something, like create that end of week report. You also don’t know that you spend 2 hours scrolling through social media each day. Vanderkam is all about the ‘found’ hours in the 168 hour work week.

She’s actually one of my favorite authors of all time. I will be interviewing her next Thursday as she launches her new e-book THE NEW CORNER OFFICE: HOW THE MOST SUCCESSFUL PEOPLE WORK FROM HOME. I would love for you to join me to learn how she counsels folks who are challenged with how to manage time. Sign up here

I’d like to give a TedTalk, but I actually have nothing to say.

Steve Jobs gave one of my favorite commencement speeches of all time at Stanford in 2005.

In it, he shares three stories.

The first one is titled “Connecting the dots”

He dropped out of college. He didn’t see the point. It was costing his adoptive parents a fortune. However, he continued to audit classes. Including one in calligraphy. By day, he learned about ‘serif’ and ‘sans serif’ typefaces. By night, he slept on the floor of his friends’ dorm rooms. When would he ever use a calligraphy class again?

Ten years later, he was building the first Macbook computer. He created an entire suite of fonts. It was the first personal computer of its kind to feature multiple typefaces.

He concludes the story by asking students to experience life.  “Trust that the dots will somehow connect in your future.”

Share a time with me when you did something random. How did the dots eventually connect for you? Reply to this email.

THIS WEEK’S WORKSHOPS
At LadyDrinks this week, we are focused on how to create thought leadership and be efficient in business.HOW TO GIVE A ROCKING SPEECH
Dolores Hirschmann has helped many clients land a TedTalk, including my friend Marissa Fayer. She gave a talk about her business last year in Lugano, Switzerland. In tomorrow’s workshop, you will learn

  • How to craft a TedTalk or any talk you can present to the world
  • How to invite a potential lead to a conversation, rather than just marketing to an audience
  • How to put data into a talk and still keep the audience engaged
  • How to craft a compelling first 60 seconds to get audience buy-in.

Related: The three minutes it takes for you to read this will improve your conversations forever

HOW TO DELIVER ROCKING WRITTEN CONTENT
I first heard Selena Rezvani speak at the SHELEADS conference. It was a Friday afternoon. It was raining. And most of the attendees had left. I was so glad to stay. This Friday, she speaks at LadyDrinks and shares the 7 steps to becoming a thought leader in your industry. I’ll share the first 4 tips.

  • Figure out what you’re an expert in.
  • Create content that shares YOUR voice.
  • Stop the self promotion and figure out how to bring value to your audience
  • Be consistent

HOW TO BE EFFICIENT AT WORK
By request, productivity expert Ari Meisel May 26th returns to LadyDrinks to talk about

  • How to be a better project manager
  • Technology that helps you be a better project manager (Trello, Evernote, Voxer, Slack, Intercom)
  • How to be more efficient
UPCOMING LADYDRINKS EVENTS

MAY 20th HOW TO LAND A TEDTALK WITH DOLORES HIRSCHMANN

MAY 22nd  YOU’RE AN EXPERT. NOW ACT LIKE ONE. HOW TO BE A THOUGHT LEADER WITH SELENA REZVANI

MAY 26TH  TOOLS FOR OPTIMAL PROJECT MANAGEMENT WITH ARI MEISEL

MAY 29TH  A MAKEUP MASTERCLASS FOR WOMEN WITH CECILE DENNIS

JUNE 1st A VIRTUAL FIRESIDE CHAT WITH TIFFANY DUFU, FORMER HEAD OF THE WHITE HOUSE PROJECT FOR WOMEN’S LEADERSHIP

 

LadyDrinks Confidence Workshop for Kids: Transcript of Interview with NBA Trainer Olin Simplis. May 9, 2020

“It’s not abnormal to have self doubt”

Olin Simplis is a trainer for NBA-level athletes and taught the self confidence and leadership workshop for kids 9 years old up at LadyDrinks

Topics we covered:

→What’s the key to confidence (on and off the basketball court)? Ask yourself, ‘What do you love?’ Find different ways to stay motivated. Have self-discipline, self faith, and self belief. Be a good person.

→Where can you gain an edge? You can look other people who have more talent, more money for tutors. The one thing you can do is outwork: have the self discipline to get up earlier, meeting with teachers and tutors.

→What should be your focus? Focus on the habits. Focus on the process. Not on the end result. Enjoy the journey. Work hard. Have the will to always want a challenge. Confidence lies in the little things you do daily.

→How does failure contribute to confidence? Failure is an opportunity to learn a lesson. It’s not the end. If you come home with a bad grade, take the time to re evaluate and see what habits need to change. With failure comes small successes. What did you learn? If you get frustrated or get down sit in the feeling for while. He doesn’t mind that kids get angry. To him, it signals desire and passion for the activity or sport.

→Enjoy the little successes. Don’t wait for the big wins. Focus on two or three minor details. you can’t accomplish everything at once. Jack of all trades, Master of none. Try to master one thing at a time. Become great at a small few things. Add from there. Give yourself a pat on the back. Take breaks Measure in order to get better

→Olin’s advice for kids: Print out a map of the world. Put a pin where you live. Put on on your fridge. one in your neighborhood. Know that the white space around you is your competition. It’s a huge world. And you are competing on a daily basis. Don’t compete against yourself. There is too much competition in the world.

Full video of interview: https://youtu.be/E0DCIPy5Lw0

Transcript of interview

Olin Simplis(00:00):

Even at the NBA level, you’d be surprised. I have a lot of NBA guys that, at certain times during the season or sometimes in their career, doubt themselves. And they one of the top 450 players in the entire world. Even at the elite level, even at the highest level, self doubt creeps in. It’s a constant practice to believe in what you’re doing and stay motivated. It’s not abnormal to sometimes have self doubt, but confidence is vital and necessary.

Joya (01:09):

And you said that one of the most important pieces of having confidence is to really have love and to have passion for what you do. Is that something that you preach every single day when you’re, when you’re teaching?

Speaker 1 (01:21):

Alot of times, kids are placed in environments that the parents want to see them succeed. I think it’s very important that whatever career path, whatever school, whatever subject matter, it’s something that you guys are absolutely passionate about. Sometimes it becomes monotonous doing the same thing day in and day out. Find different ways to stay motivated. At the younger age, let’s find your path, let’s find your passion, your niche and then we build out.

Joya (02:27):

I love what you said that players will look at somebody else and say, well, they have more talent or they’re taller or they have more money to be able to get tutors or whatever. And that there’s one thing that you always have available to you that gives you an edge?

Olin (02:45):

Whether it’s basketball or going to class. Everyone works out. Everyone’s studying for tests. What do you do different that no one else can do? You can outwork your competition.

Get up earlier. Meet with your tutors or your teachers and, or if you can’t, Spend more time. It takes a lot of self discipline. Success can be in everyone’s future if you develop that one habit. It sounds simple, but it’s not as easy. Otherwise, you wouldn’t have only 450 guys in the NBA or the two percentage at the top of the food chain, right? Everyone has the ability to outwork, spend more time at whatever it is that you have passion for and just get it done. No excuses.

Joya (04:08):

You can get up earlier, you could study longer, you can stay after school or you could do other things to be able to make up for that.

Olin (04:15):

You have the internet, right? Unbelievable resources. You have YouTube, you have, you have so many different things available to you that can help you overcome whatever it is that you’re missing.

I deal with kids that go to public school environment. I have kids that they go to the private school, some of the best academic institutions in the world. Even to play basketball, you have to put in the grade.

So the kids in the public school, they don’t have the finances to have a tutor for every single subject, but they still need to have the same sat scores or GPA to even obtain a scholarship to whatever universities they may want to go to. So they’re doubling up on their load cause they have to study harder, study smarter, and then they’re spending a lot of time in the gym hours, um, to, to, to, to obtain a basketball scholarship. So, uh, yeah, that’s self-discipline.

Have self belief, you can pretty much do whatever it is you want to do. And I know it sounds cliche, but if you have self discipline and self belief, there’s nothing you can’t accomplish. I truly believe that.

Joya

So one of the questions we ask today is ‘When is the time that you faced a challenging situation and how did you overcome it?’ Olin, when you have athletes who are faced with this, what do you normally tell them?

Olin (12:13):

Focus on your habits. Focus on the process. Don’t focus on the end result. If you’re doing something daily, some days you’re going to put forth more effort or you may execute certain things on certain days at a faster rate or smoother, but just focus on the habits, the process part. The end goal will always come. Sometimes guys want the end so much that they forget the journey. Enjoy the journey, remember to enjoy the journey.

Joya (12:45):

And what are some of the habits that you’re a fan of, especially when you’re training for something as, as high level as basketball in the NBA?

Speaker 1 (12:53):

Guys that just want to work hard. As simple as that may be. There’s guys that sometimes come to the gym and, and they just want to sit there and just, you know, go with a certain, certain pace. And for me, those aren’t the type of players that I like to work with. You know, I’ve had all stars in my gym, I’ve had guys that don’t get off the bench in my gym. So if I have an all star in the gym that doesn’t work hard, that’s, you know, and not pushing the envelope. And I have someone that doesn’t play, I will take the person that doesn’t play any day of the week. Um, simply because at some point it’ll, it’ll pan out and their efforts will get them what they want.

Speaker 1 (13:39):

I don’t have time. I don’t have the energy to deal with guys that really don’t want to get after it. So for me, it’s just the, I guess, I guess the will to always want to challenge oneself. Right? So like people even ask me, why do I still work with young kids? I’m like, well, that’s where I started. That’s where my passion lies. But if the kids don’t want to work hard, those aren’t the type of clients that inspire me. I want those that are willing to work hard and really get after it.

Joya (15:41):

Olin, what would you say about confidence from the two things that you just heard?

Olin (17:06):

Notice the little things you do on a daily basis. It constantly fills your cup of confidence. Confidence is the little things we do daily to overcome. It’s not one big thing, right? Maybe it’s talking to your teacher. In some people’s eyes. That’s a real simple thing. For another it’s a huge thing, but doing it instills some level of confidence, faith and self worth.

Olin (21:19):

New environments, the unknown, the unknown is always scary. Being a good person, being a good human being can for others, you’ll always attract you know, friends. So once again, it’s just, you know, having self belief in who you are as a person and realizing that, you know, um, I’m a good person and I’m going to attract new friends and get your old friends aren’t going anywhere. So, you know, it’s, it’s, it’s, it’s crazy, right? How in all of these areas of your lives and different avenues that we’re referring to, how a level of how confidence just comes into play. So, you know, if you know who you are as a person, you’ll be fine in whatever environment you put yourself in.

Joya

I imagine, you know, with athletes that are all in there playing in different stadiums or playing in different cities, that change is always going to be there. So what is the one tip that you offer when people are constantly facing new variables and different auditoriums and stadiums and, and cities?

Speaker 1 (23:28):

Like if I have to like sit with one of my players, meeting an agents. He is going from a gym with sweats to wearing a suit and tie and be in an environment with these agents. Agents take on these million dollar entities and we have to make sure that we’re not only pitching our guys the right way, we have to make sure we’re making the right decision to even go with a certain or particular agent. It can be nerve wrecking if we choose the wrong person

Olin (24:25):

It may affect one of my players career path or if we don’t present my plan in the right light, we may lose out on a good agent. So it’s, you know, I’m constantly in different, different arenas, um, on a, on a daily basis. But once again, it’s just so faith, self-belief and then realizing that if you’re, I, I re I believe this, if you’re a really good person with every thought in the universe is going to come back. So whatever Rena you’re in. So, so faith, self-confidence and just being a good person. So I always have to remind myself, even even at this age, you know, like I’m recently engaged, so this is off topic and sometimes it’s like at 44 I can’t believe I found this woman and my mother sent me with your, you’re a great person. You deserve love, right? Like so even in that, in that realm and that in that era, it’s like at that belief of myself that, Oh, I deserve this. You know, sometimes it’s like, wow, I can’t believe that you know, the person, um, that I’m with it, you know, cause we’re like best friends. So it, no matter what arena you’re in, what part of your life, what, what, just having so faith and self confidence and being a good human, I think, you know, sky’s the limit.

Joya (25:39):

Congratulations on your engagement.

Joya (26:45):

We all know Olin that failure is a big part of success. And when you talk to kids and when you talk to athletes about failure, I think we come at it like we come from a culture where failure is just not even acceptable, but it has to be part of the process, doesn’t it?

Olin (27:06):

It’s a huge part of the process. Failure led to you changing a certain habit. Failure is a lesson, not the end all be all. Being a parent, like I had a kid I put, I put through private school

Speaker 1 (28:03):

So the early age, what I would do with him was he would study on his own. I wouldn’t help him unless I saw him put forth effort. But I also wanted him to fail in my house so I can teach him certain lessons. Like if I always saved them, then how would he be able to handle himself out on his own. So if I saw him studying and putting in the hours and we, and he came back with a grade that we really didn’t want, I was, I would never get upset with him. I would never, you know, punish them or whatever the case may be. That allowed us an opportunity to say, okay, let’s change your study habits because he’s putting in the hours he’s putting in the time. There’s just something missing. So, you know, if you, it allows you to change habits so you can now be successful, you reevaluate yourself. So to me, that’s all failure is an opportunity to reevaluate yourself.

Joya (30:16):

But Olin, I bet that there are times when people fail and they get really in the dumps, like they get really depressed. So what do you tell them when to kind of pull them out of that?

Olin (30:27):

I like when when someone take it to heart, because we know it’s your passion. So I allowed them to sit in it for a little bit. But then it comes to a point where, okay, we have to recoup. I love it when kids get angry. I think we live in a popcorn generation today. Everyone wants it now, wants it fast. I don’t see kids getting upset enough when they don’t accomplish something. I actually like it. It’s welcoming. Now I know you have that desire and if you have the desire, you know, we can work.

Olin (31:15):

I welcome the frustration. I welcome the agitation. I welcome, I welcome, you know, guys getting angry and upset and getting in, getting down. Cause I know I can work with that. We can work with that. Someone that doesn’t care. It is nothing that we can do. If you get frustrated, it’s a good sign. If you get angry, it’s a good sign if you get down, cause you know, that’s something you’re really passionate about. So I welcome it. Now we can’t sit in that area for too long.

I bet taking breaks, Olin is like a really important piece of 62

Speaker 1 (33:06):

You have to enjoy the little successes that you are having along the way. It’s okay to celebrate little successes. Mental burnout, mental fatigue can stall your growth. So you need to give yourself a little vacations throughout the year from whatever it is you’re doing.

There’s nothing wrong with stepping away and then coming back and, and, and try to, uh, finish the task. So stepping away as a perfect thing to do with that time

Joya (38:29):

How do you hold up a mirror to yourself to see, okay, this worked but this work, right? So

Olin (38:41):

I live in an arena where analytics is the end all be all. And so if my guys are successful, my guys are being drafted, my kids are playing varsity basketball, my youth kids are doing well.

Olin (39:42):

So I’m constantly evaluate myself to make sure every one of my clients are getting the best me, but the best me for them, not the best meat for it us for each.

Speaker 3 (40:25):

But I like what you said about measuring, it’s important to measure and look back at the statistics to understand what they’re not, you’re growing.

Speaker 1 (40:33):

Correct.

Joya (42:13):

Do you ever have that happen, Olin, where someone tells somebody that they aren’t going to be able to be successful

Speaker 1 (42:24):

all the time, but then that, that always comes back to how we got this started. No one can tell you what you can and can’t do. Mmm. About something that you’re passionate about and something you want that you want to do. Right. Like some of the greatest minds on that you guys to know about. Um, I think I haven’t, didn’t go to college was told they weren’t smart. It was told this and that yet. No. Um, they made it, you know, so they’ll never let anyone. I’d never tell a kid they can’t play basketball, but what I can, what I do, that’s why I never speak about the NBA. What I do is I speak about the habits that I’m teaching you in basketball. If you apply to other areas of your life, if you happen to make the NBA great, if you happen to get a college scholarship, right?

Speaker 1 (43:25):

If you haven’t played high school varsity, I never make a promise to a kid because the numbers or what they are like, it’s one in a million. So my thing is instilling habits. So whoever, whoever’s teaching your lesson plan, whoever your tour, they should stay on track, whatever your goal is. But it’s like singing, right? You have to do extra work. You have to seeing guys that are coding have to study it. Where do you make it or not? That’s not my, my job per se. My job is to give you the best chance to make it both during that time. I’m teaching you things along along that journey that’s gonna help you in other areas of your life. So I will never tell someone. And no one should also tell you and no, should you listen that you won’t make it. Like it’s, it’s, it’s, it’s, it’s one of those things that, that annoys me and upsets me, so.

Speaker 1 (44:17):

Mmm. Yeah. Just stay on course. They stay in your journey, enjoy the process. So belief, so faith and yeah, there’s going to come obstacles. There’s going to, and people develop at different rates too in different times, right? Like, I don’t know if you guys know who Anthony Davis is. Um, he’s one of the top NBA players in the game. Top five. He was like six one, six two all the way till his junior year in high school. Wasn’t really being recruited. He grew like nine inches that summer. And then he became the thought player in the country. We all have different learning curve. We all have different hats. We all have D where we absorb material different like one day. Mmm. The young lady that’s a singer, maybe singing Craig’s voice crack was, she’ll wake up two months from then. Sound like Adele, you know, like it’s just one of those situations, you just have to continuously put forth the work and understand your journey’s always going to be different than someone else’s and no one should be able to take you off that path.

Joya (47:34):

I feel like a theme that’s coming up across the board here is that sometimes we’re really hard on ourselves. So what’s some advice for people then when they’re just being, they’re just kind of beating themselves up a little bit too much,

Speaker 1 (47:46):

Enjoy the small successes. If you view it like, I, I failed. That’s not how I would view that. I would look at it as though like I learned, because even in the path, the way you were doing it, you were still helping people.

Speaker 1 (48:43):

You found out through trial and error how you can help more. So that’s a, that’s a success. If you ended up becoming a professor one day, you’re, you’re learning how to deal with different demographics. so that’s a success. That’s not a failure. We have to learn how to look at what exactly is a failure. Do you know? And a lot of times a failure is just a lesson. That’s why I like using the term failure in certain instances.

Speaker 1 (49:29):

I have a player now and we in the past month and a half, he’s become so much better as a basketball player, but there’s areas in his game that he hasn’t seen growth. Well, I told him we haven’t targeted those areas. I’m a huge stickler for focusing on two or three minor details every off season. You can’g accomplish everything at once.

Olin (50:32):

You know, there’s a term Jack of all trades, master of none. I’m huge on mastering a couple little things over the year and now you become greater, faster, right? Like with a more, but if you try to do so much at once, you’re really not going until you become good. We want to be great at a couple things. Then once we master it, you add a couple more things. So focusing on a small little things and accepting those successes. And I had to remind, remind this one player because he has a chance to be drafted next year, you’ve made such huge progress in the two areas we focused on whether you don’t do anything else, the rest of this off season, when you go back to college next year, those two years are going to affect you greatly. And so he was focused on the areas that he hasn’t gotten better at us, so we didn’t focus on those if we did, you know. So focus on the small things and enjoy it and, and you know, give yourself a Pat on the back. It’s okay to say, Hey, I did it. You know,

Joya (51:29):

Olin, any last thoughts for this group?

Olin (53:44):

I asked each kid to print out a map of the entire world. Put a dot, a star or where you live. Put one on your fridge, put one in your notebook. The white area is your competition. That puts it into some perspective, why the term ‘outwork’ is so important to me. Every day, you see this huge world you’re competing on a daily basis.

Speaker 1 (54:38):

You don’t ever want to compete against yourself. So that’s where anger or self doubt comes from. There’s too much competition in this world and you don’t have time to compete against yourself. Look at it and you realize you’re competing against everyone. Especially in my field basketball, it’s not just the States. And we’ve got European players, players from Africa, like we have players all over. So that one little doc put a dot on that map. Have it on your fridge and you look at it every day

Speaker 1 (55:25):

It’s simple. But when you look at it and you continue to look at you like it’s, it does something to you. Print out a map of the world of blank. Put it on your paper and just put it back where you live and the surrounding areas is your competition.

Speaker 3 (56:14):

I love that. Thank you so much for your time today, everybody. Thank you for coming and spending an hour with us on Saturday. Can everybody say thank you Olin? Take care of your mothers. Yes. Happy mother’s day to your moms. Thanks for everybody. Thank you Olin. Thank you.