Making Thanksgiving Happy
Dealing with family members can be stressful
With so many different personalities under one roof for the holidays, some admit that conversations can get heated. Tips on how to make the holiday a happy one, PLUS Small Business Saturday is November 30th.
5 TIPS FOR DEALING WITH FAMILY THIS HOLIDAY
Good morning from LadyDrinks! I’ve heard from more than one person in the last week or two, that the holidays are a happy time. With friends and family descending from near and far, it can be a stressful one too. How can you ensure that folks stay entertained and engaged?
Each day, this week we have been sharing a tip.
Don’t forget this Saturday November 30th is Small Business Saturday encouraging folks to support small business. Plan incentives! Give people reason to come to your store or your events. Consider your own in-store incentives, such as raffles, collecting contact information for your own upcoming events and promotions throughout the year.
|CLICK HERE FOR CONVERSATION STARTERS AND GAMES|
This year, Farah Khan, Principal and Creative Director at House9Design in Montreal, interviewed me for her podcast, the House9’s Art & Humanity Podcast. Her company created this as a listening and learning tool for the business. Now we flip the spotlight and I interview her as a LadyDrinks Member.
After business school at Wharton, Mona Bijoor held several positions in the fashion industry. When she became senior buyer at Ann Taylor, she saw the pain points wholesale sellers faced. As retailers like her employer curated apparel to sell for the upcoming season, the process was still done with old fashioned pen and paper. What if she created a marketplace online where wholesalers could upload their look books, retailers could review the collections, and purchase select apparel at wholesale prices?
JOOR was born in 2010.
By 2016, the company was processing over $10 billion in gross merchandise. Clients included Neiman Marcus, Harrods, Michael Kors, and Kate Spade. Today, Mona has written a book called Startups and Downs, The Secrets of Resilient Entrepreneurs. She interviewed over 50 entrepreneurs and tackles topics such as negotiating with VC’s and ‘What’s the best sales strategy?’ Notes from last week’s talk here
Wednesday January 15th, 12-2pm, LadyDrinks Women’s Networking hosts one of its signature mentoring lunches. Three members are invited to lunch with Mona Bijoor, founder of JOOR.
Research shows that video is becoming THE way that consumers are choosing to ingest their information.
- Marketing emails WITH VIDEO increase click-throughs by 200-300% (Forbes)
- Landing pages WITH EMBEDDED VIDEO increase conversation rates by 80% (HubSpot)
- If a website HAS VIDEO, people spend 88% more time on it (Oberlo)
While good content is still king, video is the future. Video helps consumers better retain information and drive action. January 28th, 2020, Luminary presents a rare front row seat with the CEO of Vimeo Anjali Sud to talk about ways to leverage video for your business. Founder of LadyDrinks Women’s Networking Joya Dass engages her i n fireside chat.
|LEARN TO LEVERAGE VIDEO FOR YOUR BUSINESS|