Thursday May 9th, LadyDrinks partnered with Linkedin to host a valuable workshop on how to build a compelling profile, how to network on the platform, and how to leverage a new service Career Advice to find mentors on the platform.
Ensure you have a profile photo that is professional. Profiles with professional photos can more engagement and visits. Photos engender trusts.
Ensure the tagline that sits underneath your name explains succinctly your title and position.
The summary section of the profile is the area to tell a story about your career and connect the dots on your resume. This is a section to talk about your strongest skill set and opportunities you are seeking. Incidentally, the AI on the LInkedin platform will auto generate a summary based on your career entry inputs on your profile.
Ask for ‘recommendations’
List your skill sets. This is especially helpful when people are searching for you by key words.
LinkedIn is a place to establish yourself as a thought leader in your industry. Consistently post articles and posts each week to position yourself as a thought leader. Unlike Facebook, when you like or share a post/article, you show up more frequently in the newsfeed.
When networking on the platform, search for ‘people.’ An advanced filter will allow you to search based on more specific search criteria such as “CEO” or “broadcasting” industry.
When networking on the LInkedin platform, ask first level connections to make introductions to your desired person.
Turn ‘on’ your ‘Career Interests’ function if you wish to be approached by recruiters
To leverage ‘Career Advice’ Linkedin’s new platform to connect with mentors, fill in the form on the areas you are willing and able to offer advice on.
Join ‘groups’ on Linkedin to find like-minded people in your industry. This is also a way to by-pass the Inmail system to connect to people you couldn’t connect to otherwise.
Use the ‘Find nearby’ function at events to send Linkedin invitations to people in the room and connect right away. Make sure your Bluetooth is turned on to access this.
Create a ‘company’ page to place sponsored ads on Linkedin.