Virtual Fireside Chat with the CEO of Lively
March 28th, 2019
You asked. We listened. For members who have been asking to access content if they can’t attend live events, we host our first fireside chat March 28th with Michelle Cordeiro Grant, CEO and founder of a lingerie brand that raised $15 million.
I USED TO PUNCH MY CURVES DOWN
I remember being 11 years old and my –ahem—assets developing early. I would stand in front of the mirror before school and punch them down to make them flatter. I was an 11 year old Indian girl whose body was changing in a school of all white children in Central Pennsylvania. My standards of beauty were taller than me, blonder than me, and built like laundry chutes. Nobody had these curves.
A COMMUNITY-DRIVEN LINGERIE LINE
Cue Michelle Cordeiro Grant, CEO of Lively. She has developed and manufactured a line of lingerie that was reflective of the community we live in today and more inclusive. Lively is inclusive and features sizes range from 32A to 40DD. “You know how a Victoria’s Secret bra almost wears you? These bras conform to you. Like your favorite pair of jeans,” says Grant. She’s on to something. Grant has raised $15 million and her first investor, by design, is the manufacturer of her lingerie.
“I DON’T LOOK LIKE CANDACE SWANEPOEL” B
orn to Indian immigrant parents, Michelle thought she would grow up to be a doctor or lawyer. But after a stint at Victoria’s Secret, she recognized that the $7B lingerie industry was truly ruled by one brand and one point of view. “I don’t look like Candace Swanepoel,” referring to the svelte size 0 South African model often seen in ads.
OUR FIRST VIRTUAL FIRESIDE CHAT
For ages, ladies have been asking to be a part of LadyDrinks programming, but couldn’t because of distance/geography. March 28th we introduce our first virtual fireside chat with an influential South Asian female role model. March 28th at 11am, I will host a virtual chat with Michelle Cordeiro Grant and talk about the build of her business and strategic partnerships with the likes of Nordstrom. You can ask questions to her directly! You get the link to the webinar upon sign up here.
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